INFINITI AND WAZE PARTNER FOR INTERNATIONAL WOMEN’S DAY TO ELEVATE WOMEN WHO PAVED THE WAY FORWARD

Women-owned businesses are getting more attention from both INFINITI and Waze as they partner together for International Women’s Day. The car manufacturer and navigation app are starting “Pave it Forward” during Women’s History Month throughout the month of March to bring more attention to historical landmarks and women-owned businesses throughout 14 different cities in the U.S. and Canada.

INFINITI USA’s director of marketing, Shelley Pratt, has been vocal about how the everyday initiatives of women are often understated in society and that brand’s focus is shifting to their positive efforts and how they contribute to their communities. The company wants to focus on the diversity of the women after discovering that many different studies have found various streets throughout the U.S. are disproportionately named after different types of women.

The different cities that have been selected for the partnership include Los Angeles, Houston, Vancouver, B.C., Nashville, Washington D.C., San Francisco, Chicago, Boston, New York City, Dallas, Miami, Tampa, and Toronto.

Users of Waze can drive through the selected cities while learning important facts about various landmarks, which the app will read verbally to ensure the driver can remain focused on the road. The National Women’s History Museum contributed to the project and was responsible for selecting the landmarks, which are all centered around women’s contributions to society. It will prove to be a way that local businesses are celebrated as users also get the chance to switch their car’s icon to a new 2022 INFINITI QX60. 

The chief revenue officer at Waze, Suzie Reider, has stated that the community is an integral part and focus of the app and heavily relies on volunteers for the information that is provided to other users. They’re excited about partnering with a major automaker to celebrate and honor the women who have helped shape some of the most popular cities throughout the U.S. and Canada. Users of Waze will not only get to enjoy having directions to their destination but can have an educational experience while spending time in the car, which can make it easy and convenient to learn integral facts about key women in various locations. 

If you want to find INFINITI models that are available at our dealership, we invite you to visit us or reach out to our sales team today. We’ll be happy to answer your questions and help you browse our extensive inventory before you take a test drive of one of the models we have available.

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